BRAND IDENTITY AND LAUNCH PROSPECTUS

Allied Prime Finance (APF) is a newly amalgamated company providing services to the New Zealand financial sector. CommArts created the brand strategy and identity for APF by focusing on the company’s heartland heritage. The cornerstone of our strategy was positioning APF as ‘the voice of common sense’. The first expression of the new brand was their launch prospectus where CommArts used the Totara tree and spade as a metaphor for the heritage and dependability that APF offers.